Back in 2018, there was a guy named Jonathan aptly decided that cycling is a more “family-free” use of his time during the weekends.

In an awkward turn of corners and series of falls, three years later, a team of similar lunatics
are working on the idea that every cyclist should wear something that is not from the mass-produced uninspired selection of choices.

Our modus operandi is nothing revolutionary. Fashion +Technical = Product. The trick, is just a detailed eye on the design and more attention on functionality. We genuinely give a damn, no copy-and-paste, no standard template, everything is be from scratch.

Jonathan is definitely riding this weekend. We hope you do too.